Investigate how people use hair to communicate their identity and lower anxiety around finding the right barber.
- Ethnographic research and analysis on how people create their identity through hair, how they find the right barber, and how they communicate style to their barber
- Mapping the user experience of the barbershop using journey maps and mental model diagrams to find gaps and user needs to address in the mobile app
- Mobile app design for users to save hairstyles they want to create, find a barber that can create them, and communicate directly to that barber to lower anxiety around changing hairstyles
Creating personas and user experience maps to communicate research insights pointing to customers' anxiety and communication deficits around changing their hairstyles
Designing a mobile app that allows users to save and share their desired hairstyles and find a well-liked barber who can create them
Things I learned from this project:
Using design mapping to clearly communicate research insights and prototypes
The beauty and power of field ethnography as a primary research method
Learning about a new subculture I’d never been exposed to before
Thought this project was interesting, or have more questions? Let's chat!
ESP Collective is a research and design thinking group I co-founded in Fresno,CA. They do consumer research consulting and design projects around culture, identity, and society.